Drink drive message hits harder with women


Research by women's car insurance specialist, Diamond has revealed the anti-drink and drive message has got through to most women motorists, but has failed to get through to quite as many men.

The study of more than 3,000 motorists has shown more than six out of ten women would only feel safe to drive having consumed no alcohol at all, compared with just four out of ten men.

Around a third of women would consider driving after 1 or 2 units compared to almost half of men, and just 2% of women would risk drinking more than 2 units of alcohol and driving their car, against 12% of men.

Not a single woman questioned would consider herself safe to drive after 5 units or more, but 1% of men said they would feel safe to get behind the wheel of a car.

To encourage both men and women not to drink when driving, Diamond has teamed up with Browns Bar & Brasserie to create an exciting non-alcoholic cocktail which is free for designated drivers. The new Diamond Fizz, a fruity and refreshing blend of elderflower, apple, lime and ginger ale, is perfect for those who are driving.

Diamond managing director, Sian Lewis, said, "The results show that the anti-drink drive message does seem to have hit home with women and most aren't taking the risk, but with long summer nights there is a temptation to have one drink even if you're the designated driver.

"Everyone's tolerance to alcohol depends on a range of factors and we would rather all drivers have nothing at all to drink and that's why we've teamed up with Browns to offer the Diamond Fizz free for designated drivers."

Women's choice to not drink at all when driving translates into drink driving convictions as well. Diamond's research also shows that male motorists are three times more likely to have a drink drive conviction than women.

A complimentary Diamond Fizz mocktail is available free for the designated driver in the group with the purchase of any full price cocktail from Browns menu. Simply download a voucher at the Diamond Best Friends Club or the Browns website.

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