Diamond

Women reveal the secrets of their handbag habits

13/03/2014

  • Average woman owns eight handbags, but three per cent own over one hundred
  • Women spend an average of £39 on a handbag, but one in twenty spend more than £200
  • A quarter judge other women by their handbag
  • More than three quarters of women find a man carrying a ‘man bag’ a turn off

 

The average British woman carries around an average of £284 worth of belongings in her handbag according to new research by women’s car expert, Diamond.  However for a small group of women, the figure is much higher with just over 7% carrying around bags filled with over £700 worth of possessions.

Diamond asked 2,000 women to reveal the secrets of their handbag. It found the average woman owns eight handbags, although 3% of women admitted they own more than 100 bags. And while many desire a designer handbag, the majority are happy with popular high street designs. The average amount women spend on a handbag is £39, only one in twenty spend an average of more than £200 per bag.

Only a quarter said they use a designer brand as their everyday handbag, but for those women who do crave a designer bag Mulberry is the one they would most like to own, followed by Louis Vuitton and Prada. But a top label is not the dream of all women, 35% said they are not interested in owning a designer bag at all.

Diamond managing director, Dave Halliday, said, “As a man, the world of handbags is a bit of a mystery to me, so it’s interesting to find out the handbag habits of British women.

“Our research shows the average woman has £284 worth of belongings in her handbag. It’s remarkable how much some women carry round with them every day, it goes to show how useful a handbag is. I don’t think I could manage to carry nearly £300 worth of stuff in my pockets!”

Perhaps surprisingly most women aren’t that concerned about others having a look in their handbag, only a quarter said they were private about the contents of their bag. Despite so few being private about their handbag only 39% said their partner goes into their bag.

So what do people keep in their handbags? Unsurprisingly the top ten items include what you’d expect with a purse, mobile phone and pens at the top of the list. The average amount of money women have in their purse just £21. However the women Diamond asked admitted to having some less obvious things in their bags, these included:

  • A locket of hair from a dead cat
  • A voodoo doll
  • Crampons
  • A flask of brandy
  • A piece of coal
  • Potatoes
  • A set of darts

Some women have clear views on the handbags others carry, with a quarter admitting they judge other women by their handbag. And it’s worse news for ‘metrosexual’ men, with more than three quarters (77%) of women saying they find men who carry a man bag a turn off.

Dave Halliday, said, “Considering the views of the women we surveyed, I don’t think I’ll be buying a man bag just yet, no matter how useful they might be. ”

Share with your friends

Help us improve our website

Is our website easy to use? Does it have all the information you need? Tell us what you think.

Please note, whilst we value your feedback and review it on a regular basis, we do not reply directly to comments submitted via this form.

If you have feedback on our other services or need assistance in any other way, please go to our secure form.

Errors on form:

Your details

Tell us what you think

Thank you

Thank you for your feedback on our website

Close
Tell us what you think...