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Cookie Policy

What Are Cookies?

A cookie is a small text file that is placed and stored on your computer, mobile or other device by websites that you visit. Cookies are widely used in order to make websites work or work more efficiently and also to provide information on visitor behaviour to the website owner. For further information on the use of cookies visit www.aboutcookies.org or www.allaboutcookies.org.

Session Cookies

These are temporary cookies that remain in the cookie file of your deviceís browser until you close the browser. They can enable certain site functionality and are also used by the server to store/remember information about user web page activities so user information can be stored throughout an online web process e.g. to allow information to be carried across pages of a website to avoid having to re-enter information.

Persistent Cookies

These are cookies that remain in the cookie file of your browser for much longer (how long depends on the lifetime of the specific cookie). Generally speaking, persistent cookies can be used to track website visits, including returning and unique visitors, and to monitor how people interact with a website. They can also be used to help arrange content to match a userís preferred interests/preferences more quickly e.g. language settings, however, these cookies cannot be used by themselves to identify you.

First Party Cookies

First-party cookies are created by the website you are visiting and are necessary to keep track of things like your personal preferences.

Third Party Cookies

Third party cookies are created by a website other than the one you are currently visiting. These cookies contain data, which the third party e.g. advertising networks & digital marketing companies, that creates the cookie is able to access.

How Do We Use Cookies?

We use cookies for a number of reasons, including:

  • Enabling users to obtain quotes from our website (session cookie);
  • Ensuring the security of our customers (session cookie);
  • Making possible certain site functionality (session cookie);
  • Website traffic and visitor behaviour tracking (first party persistent cookie);
  • Measuring the effectiveness of our online marketing campaigns (third party persistent cookie); and
  • Serving relevant banner advertising on selected third party websites (third party persistent cookie).

The session cookies that we use are strictly necessary for the website to operate and are essential to make possible certain site functionality, including obtaining a quote and also to protect the security of our customers. You must have session cookies enabled if you wish to get a quote online or access any areas of the website reserved for registered users. Session cookies do not hold personal information.

The first party persistent cookies used on this website help us to improve the user experience of the site by giving us an insight into how it is being used. These are Google Analytics cookies, which are used to compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the site structure. Neither we nor any third party can identify you personally in this way.

The third party persistent cookies used on this website help us serve and target our online marketing advertising campaigns. These cookies also give us an insight into how our advertising performs. These are DoubleClick cookies, which are used to compile anonymous, aggregated statistics. Neither we nor any third party can identify you personally in this way.

What Cookies Do We Use And Why?

Cookie name

Cookie purpose


This is a session cookie generated by PHP, a technology we use to code our websites.

This cookie is necessary to enable the pass through of referral website information and ensures the accurate payment of our partner websites. In terms of this referral information this is stored against a userís customer record within our quote database at the point where the user ticks to confirm that they have read our Privacy and Security Policy.


This cookie is necessary to ensure the functionality of our website quote engine. This cookie is used to maintain a user's session and to allow data to be passed between different online web pages within the quote engine. This cookie exists only for the duration of the user's session. Users must have the session ID cookie enabled if they wish to get a quote from us online.


This cookie is necessary to ensure the functionality of our customer online documents area within the website. Its functionality mirrors that of a session ID and as such, this cookie exists only for the duration of the user's session. Users must have the PolicyP cookie enabled if they wish to access their customer documents with us online.

(utma, utmb, utmc & utmz) 

These are persistent cookies and as such last longer than the userís session. These cookies are performance cookies and are used as part of our web analytics activity to monitor traffic and compile reporting about how users are using our websites. The cookies are used to capture anonymous data about a user's journey around our website and the information is aggregated in order to allow us to analyse trends and to make improvements to our website. Below is a more detailed explanation of each type of Google Analytics cookie:

- utma - this cookie keeps track of the number of times a visitor has been to our website, when their first visit was and when their last visit occurred;

- utmb and utmc - these cookies work together to calculate how long a visit takes. utmb takes a timestamp of the exact moment in time when a visitor enters our site, while utmc takes a timestamp of the exact moment in time when a visitor leaves our site. utmb expires at the end of the session. utmc waits 30 minutes and then it expires (this time lag is required to ensure that no further page view activity occurs);

- utmz - this cookie tracks where the visitor came from e.g. what search engine was used, what link was clicked on, what keyword was used and where in the world the user accessed our website from.

(id, _drt_)

These are third party persistent cookies and as such last longer than the userís session. We place internet tags in combination with cookies on different pages on this website and deploy these tags through a third-party. We use this technology to measure visitor response to our website and the effectiveness of our advertising campaigns (e.g. whether a search engine was used to find our website, how many times a page is opened and which information is consulted). These cookies donít collect personally identifiable information - all information these cookies collect is aggregated. Below is a more detailed explanation of each type of DOUBLECLICK cookie:

- _drt_ - This cookie is used for behavioural targeting and is designed to keep track of how many times a user visits this website and the pages viewed. We look to identify where a visit originated from e.g. a search engine or an advertising banner that a user clicked on, to identify the value of our marketing activity. This third party persistent cookie contains no personally identifiable information;

- Id - Used by advertisers to match exposure to specific online adverts to arrival at specific pages. This information is anonymous and used in aggregate to improve the performance of digital marketing activity by matching specific activity to specific business results.

(mmcore.pd, mmcore.srv, mmcore.tst)

These cookies allow us to serve and test different versions of web pages to different users and tracks user behaviours from these tests.

Use of Cookies By Associated Websites And Third Parties

Please be aware that our website contains links to and from other websites. We accept no responsibility or liability for the content of these websites or the cookies they use. If you choose to visit another website via our website, you will need to contact them separately to have your personal information deleted from any records they might hold. It is also the responsibility of these websites to detail their use of cookies to you on their website and to gain the relevant consents from you for their usage.

Managing, Disabling and Enabling Cookies

You have the ability to accept or decline cookies from any website by modifying the settings in your browser. If you wish to restrict or block the cookies which are set by our website, you can do this through your browser settings. For information about how to manage and disable cookies you can use the ĎHelpí function within your browser or please visit www.aboutcookies.org or www.allaboutcookies.org. However, please note that by deleting or disabling cookies this could affect the functionality of our website and you may not be able to access certain areas or features of our site.

To opt out of being tracked by Google Analytics across all websites visit tools.google.com/dlpage/gaoptout.

To find out more information about deleting, opting-out or blocking the other types of cookie that we use please visit the following browser specific guides (please note that if you do opt-to delete cookies you will potentially be deleting cookies that have been received by all sites not just ours):

Use of Cookies By Associated Websites And Third Parties

If you would like more information regarding cookies or our use of them, please contact the Data Protection Officer at the following address:

Data Protection Officer, EUI Limited, Ty Admiral, David Street, Cardiff, CF10 2AA

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